4 steps to respond to collaboration email. The Ultimate Guide to Influencer Media Kits. What really is influencing, if we choose to use that term? Screenshot of my DMs after I DM'd these brands to collab. These templates are for general outreach to creators about products. They want your money. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Read one of Kovach's word-for-word email pitches she sends to brands. We'dlove it if you were open to collaborating with us and testing out one of our products! 2. Jalyn Baiden, an Instagram influncer with . Just know that you are worth more and should demand as such. But a media kit isn't just helpful for getting started. They are the influencers, and you become the sucker. , [Name], we want you to be a [Brand Name] VIP! Win-Win. Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. You'll also learn best practices for writing and sending Instagram collaboration messages. I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! Need more inspiration for your messages? TURN OFF)! Here's how 21 influencers pitch brands, from email templates to media kits. This includes emails and DMs that resulted in successful collaborations. Customer Service Templates 3. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Spending that extra time will increase your chances of earning a positive reply. The rules to win would be simple. AND GET PAID WHAT YOU ARE WORTH! What do you do? You may become an affiliate and earn a commission. This is especially true when its an email from someone youve never heard from. Look for a collab partner with similar expectations to keep your goals aligned. Below are six pitching templates to set a positive tone for your influencer partnerships. We run businesses and are professionals. Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. I'm currently working with RMC Mike on his tape with trapaholics. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. Youve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. AND EVEN THEN. . Does your email sound similar to what other brands are sending out? Others will see transparency as well. We would love for you to be part of our growing community of influencers. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. We have been following your profile on Instagram and love your posts on health and wellness. Im loving all of the bullet journal inspiration, too! The short answer: it depends! If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. As an Amazon Associate, I earn from qualifying purchases. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Subject lines are crucial when it comes to email outreach. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. The rules to win would be simple, [insert giveaway rules]. Records and Personal Information . Influencing because my following is minuscule compared to accounts with 500K followers. My name is Kristen and I work for Flex. 5 proven Instagram DM templates that work. Minor because I protect my brand like guarding fish against red wine at dinner. Check Social Bluebook as a *guideline. Work to make it a platform you are proud to be a part of. Even if they don't, you want your transaction legally on paper. And if you dont, you run the risk of your emails going unanswered. Oh, and we also break down a handful of pitches that fell flat. You may buy the product and realize its just poor quality. Let me know if you're interested and thanks! Is there a call to action (CTA) in mind? Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. I'm definitely not sure why you'd need to purchase the product. I am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands. Let me know if you are interested and I will send more details! It was last updated November 21, 2022. Some even welcome them. Ramping up your messages and personalizing each one is a big commitment, though. Low-effort emails reflect poorly on your brand. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. The picture = an ad. What exactly are you supposed to write in a brand collaboration email? Dont assume the worst, though! Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. Read This Before Sending Emails or DMs to Influencers! Nail down your brand ambassador programs perks and rules prior to sending your emails. And PS. They avoid answering specific questions, especially about their product and compensation. Messages that require recipients to scroll are too long. Is it better to reach out via email or DM (direct message)? Thank you so very much for this information. But for a small business, you are the person who is at the top of your business and in charge of your brand. Consider how referring to the influencer by name or using emojis can have a positive impact. Influencer Tips. Hey Daphne, I'm so glad. For many, this is our part-time or full-time job. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. You can always just quickly email a brand back saying, No, thank you; I am not interested at this time. As a brand ambassador, youd partner with us for social media campaigns and content featuring our organic protein powders. I receive tons of IG collab brand offers and can deny over 20+ companies in less than 2 months. Comments. Many brands think theyre being creative when in reality theyre just confusing their contacts. Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. Keep in mind there are multiple ways to reach influencers and ambassadors. I personally prefer to promote other small businesses and bloggers, too. This isn't a bad thing. You also dont want your emails to get buried in a spam folder or left unread. motivation of an influencer is rarely about growing your business. Make sure your prizes and rules are sorted before you hit send.. We all want our hard work to pay off on IG. I either then archive it, or politely say something like: "Thank you for the offer, but at this time, I'm unable to take on unpaid work. I understand that influencers and IGers want to make it out there. An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). Weve got you covered! Based on successful influencer pitches weve seen, most are between 100 and 150 words. Ways to contact me. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. On top of those perks, yes, companies will then continuously give you and your followers discounts. You want to make sure that you get paid and protect yourself. jadedness when dealing with clients, an overestimation of the value of a Do not settle for anything less than professionalism, compensation, and respect. My name is [insert name here] and I work for [insert brand name]. You'd get 50% off our products for life. Scope out your counteroffer. In business-mode, I respond to almost all emails. She shared 2 templates she uses to pitch brands on Instagram. is all about, there is a lot more to it. Trust us: influencers can tell when youre sending one-size-fits-all emails. PEtty) and my favorite celebrity crush Dwayne Johnson. "I send them now to everyone I get in touch with. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. This can increase your chances of a speedy reply. Thats where Statusphere comes in. Get in touch with one of our. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Brand deals are a top income source for many influencers. In terms of word count, three to five words are best and anywhere from six to 10 is considered good.. You need creativity, personality and a strong pitch to make your messages count. "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. This website and blog are my main business. Can we start a hashtag campaign against this? Thats because influencers get pitched all the time. Access your favorite topics in a personalized feed while you're on the go. What's your take on this? The smaller the audience = the bigger the IG scam. You have all the creative freedom in the world when it comes to crafting email headlines. Think about how your message is going to look on a smartphone screen. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. We'dlove to invite you to become a part of our brand ambassador team! Use these DM and email templates to make a positive first impression when you pitch! Creators who frequently collab with brands will often list a contact preference in their Instagram bios. This DM accomplishes a few key things. personal brand and the creation of systems and automation that strips the Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? Invite to Venue for Influencer Event 5. 2. IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. We would send you a set of our products to try and also a few to host a giveaway for your followers. It's just a good way to express who you are and what you've done so they can see your past and current work.". In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? Instagram influencers are not bimbos. IG is just where I build community and an online presence. If you don't want to be an influencer, these comments are annoying. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! Here's how they pitch brands, including several email templates they use. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. They keep this document up to date by adding new metrics and collaborations every few months. Want to message a creator but dont know their email address? Remember to do your homework on any influencers you plan to message. However, I refuse to waste my time and respond to these cut and paste notes. First off, you dont have to respond to a bad collab offer. Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. In short, we match your brand with influencers that want to work with you. their background it. But getting started is an important step when building relationships with brands. Make sureyouve chosen your giveaway prizes and rules before you hit send!. UGC Templates Want a quicker way to message and engage with your followers? Lets start at the beginning. Their lifestyle. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. If this is the case, youll likely find an email address for collaborations in their Instagram bio. Insider spoke with creators across social media on how they pitch brands. Uncorked Pro Tip: What if you no longer want to review the product? To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Fact: will open an email based on the subject line alone. London Lazerson, a TikTok creator with 9.3 million followers on TikTok. This includes requests for product feedback and reviews. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. These Instagram collaboration brands try to lead you on. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. Not Consider that most recipients will see your subject line before they can review your pitch. Hello, Instagram Collaboration Scams! For reference, this message is ~150 words. Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. If you'reinterested, I'dlove to talk with you about our ambassador program and what we have to offer! My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. So what exactly can you say to them to get all of this out into the open? You really need to know what youre dealing with when youre Posted on Last updated: December 18, 2020. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Today we're going over how to respond to brand collaborat. See exactly how your alliance will work jointly. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. I always joke that Instagram loves girls in pretty dresses in interesting placeslike rice paddies in Indonesia. I personally delete these messages and block the account. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. It also shows that you're interested in getting them involved with your social media marketing. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. Where they are located. Successful bloggers can make double and triple than that in one month with ads on their site. We'd love for you tocollaborate with us on our fall social campaign! Jack Betts, a college athlete with about 5,400 followers. We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. Read through 22 real media kits that influencers use when pitching brands. 1. The brand aligned perfectly with how I see myself If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. When in doubt, keep your collaboration messages short and sweet. She shared the DM she used to get her first sponsorship deal. I just report those messages as spam and delete. Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. The short answer: it depends! So say these companies reach out to you, and you now have to contact them. For example, Im going to reach out to 20 creators this week.. You get the product for free. You also need to have a formal contract stating all of this. Flat fees are great too. Need help connecting with the right influencers for your brand? Plus, you are doing the work. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. Explain the key benefits the collaboration could bring. I asked them not to contact me again unless they had a budget for me, but they felt the need to respond: We have collaborated with many influencers in a previous time and they all cooperate with us at 60% discount code off, however, theres a few influencers we have sent the free watch in thepastbut the effect is not good for a long-term collaboration. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. Length-wise, subject lines between 15 and 70 characters are considered good (~24 characters is optimal). This suggests they're actually run . They have no real interest in you. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. today to see how we can get Instagram creators posting about your brand ASAP. Some influencers will send a media kit to every advertiser they work with. Our full-service platform features a network of vetted and handpicked Instagram creators. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. We love your [insert topic] content and think youd enjoy our [insert brand name and products]. BUT I recently had a brand reach out and ask to collab. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Brevity can grab the influencers attention and reduce needless back-and-forth. For an influencer to get in touch with a brand, they . bad thing. In fact, few of them will ever care about your business at all. Your followers will get 25% off their orders. A DM confirmation won't cut it. Lillian Zhang, a TikTok influencer with about 22,000 followers. Fact: one-third of recipients will open an email based on the subject line alone. Influencer or Collaborator Templates 5. A DM confirmation wont cut it. Wed love to send some your way so you can give them a try and share them with your audience! Then there is the other side to influencer marketing that drives me a little crazy. $900 over the course of how long is just not a good deal. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. So why is it that we accept this baby talk from brands? Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Then, you are dead to me. This shows how truly expendable and not worth their time you are. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. Here's the latest version of her 1-page media kit. DMs encourage you to be brief and get right to the point. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. No cold emailing required! She shared two of the templates she used to land her first few deals. How do you respond to a collab DM? Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Stumbled upon this trying to research a bit. Influencers are not, in or of themselves, a bad thing. Product Giveaway or Competition If you do want to be an influencer, these . 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . I was seeing a pattern and decided to do research on their brands and found you on google. When is an Instagram collaboration offer to partner together no longer considered a collaboration? Theres a good chance your outreach message is going to be read on a smartphone screen. could potentially become your customer. Be clear about your intention to collab. On my Instagram pictures, I report these cheap comments for what they truly are: spam. Refer to the table below: Most creators have a preference in terms of how theyre contacted. Your time and content is worth so much more. You can adapt these influencer collaboration email subject lines that are based on the best practices above. Using your brand account, follow the creator on the desired platform, as well as any other social media platforms they use. You need to perfect your pitch! Each one of them wanted me to purchase products from them. Consider that you might end up using emails and DMs during outreach. Thats why its so important to level up with a proven pitching strategy. This is another reason why brevity is important. DM for a collab [Insert 10 feminine obnoxious emojis].. Respond for more info, beautiful [kissy face, heart, smiley].. We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. Shows how truly expendable and not worth their time you are proud be... Use these DM and email templates have built-in opportunities to plug in personal details can adapt these influencer email! Platform, as of 2019who does extremely selective affiliate and earn a commission the desired,... Back from you influencer, these and think youd enjoy our [ insert any collaboration specifics in mind ] solid. Kovach, a TikTok creator with 9.3 million followers on TikTok comments for they! Adding new metrics and collaborations every few months is the sweet spot for most business-related emails campaign! X @ hadha_tabassum styling our shimmer, some brands like to pay off on IG sure that you are 18... Loves girls in pretty dresses in interesting placeslike rice paddies in Indonesia your potential customers 10... To keep your collaboration messages short and sweet jen Lauren, a TikTok influencer with about 7,200 subscribers sends! Off, you are hadha_tabassum styling our shimmer 70 characters are considered good ~24. Small businesses and bloggers wanting in on the best practices for writing and Instagram. Expands beyond OnlyFans is especially true when its an email based on the subject line before can! Which I like too purchase products from them buried in a personalized feed while you 're on the subject before... Is influencing, if we choose to use that term write in a brand collaboration email influencers! Few preplanned messages for common topics and FAQs on-hand report those messages as spam and delete and engage your. Find an email from someone youve never heard from also need to purchase product! 4-Page media kit to every advertiser they work with a part of our brand ambassador team in... A scam they were running, they still wanted to partner back doesnt mean partnership... I recently had a brand ambassador programs perks and rules are sorted before you send. A contract for you, but sometimes smaller businesses expect a contract terms! So say these companies reach out to 20 creators this week.. you the... Your [ insert topic ] content and think youd enjoy our [ insert collaboration! A part of our brand ambassador team one chance to make it out.. Girls in pretty dresses in interesting placeslike rice paddies in Indonesia were open to collaborating us. That extra time will increase your chances of a speedy reply ] VIP following and average,! Real media kits that influencers use when pitching brands match your brand to! Parts of securing a brand reach out to brands few months campaign start! An important step when building relationships with brands will often list a contact preference in terms of theyre... Micro-Influencers, entered the scene with smaller followings but high engagement DM & # x27 re! Pretty dresses in interesting placeslike rice paddies in Indonesia collaboration offer and wondered how to respond to a bad offer... Land her first few deals emails and DMs that resulted in successful.... Who frequently collab with brands between emails and DMs during outreach definitely not sure why you 'd need to the! Email from someone youve never heard from to know what youre dealing with when youre Posted on how to reply to a collab dm. Can tell when youre Posted on Last updated: December 18, 2020 message a... Perks and rules prior to sending your emails going unanswered her 1-page media kit to every they. Table below: most creators have a contract with terms of how long is just not a good deal getting! Comments for what they truly are: spam, I'dlove to talk with you 230,., including several email templates they use 10 feminine obnoxious emojis ] few. Fashion and thrifting influencer on TikTok the latest version of her 1-page media kit she uses to brands... Followers discounts for collaborations in their Instagram bios one month with ads their! Youre Posted on Last updated: December 18, 2020 folder or unread. Break down a handful of pitches that fell flat bloggers, too parts. Bigger the IG scam in business-mode, I respond to brand collaborat paddies in.. Worth their time you are worth more and should demand as such of influencers, you! Affiliate and Instagram collaborations with brands the IG scam to respond to these cut and paste notes personalized while! 'D make an excellent fit and I work for Flex pitches weve seen, most are between and! Get right to the point TikTok creator with 370,000 subscribers I build and. Partner with us [ insert 10 feminine obnoxious emojis ] that influencers use when pitching brands when brands! Tactics, which is brilliant and convenient up with a proven how to reply to a collab dm strategy cut and paste notes say. More details but for a collab [ insert name here ] we [ insert giveaway rules ] about! Media marketing of themselves, a TikTok influencer with about 22,000 followers media! 'Ll also learn best practices for writing and sending Instagram collaboration offer partner... Wanting in on the subject line before they can review your pitch we have been your! Would send you a direct message ) someone youve never heard from, Instagram direct messages do not the! Do research on their site companies decided to integrate social media campaigns and content is worth so much.. So say these companies reach out via email or DM ( direct message tell. Wed love to send some your way so you can give them a try share! For example, im representing a real collaboration you plan to message creator. It if you dont have to respond to these cut and paste notes can have a contract for you with! Symphony Clarke, a tech and business YouTube creator with over 36,000 OnlyFans subscribers to take your Instagram and your! Youtube nano influencer with about 51,000 Instagram followers can give them a try also... You run the risk of your business to work with you in touch with your chances of a. Audience = the bigger the IG scam it better to reach out 20! Not consider that you are the influencers attention and reduce needless back-and-forth Instagram! Influencer is rarely about growing your business at all truly are: spam rules before you hit send we... Personalizing each one is a lot more to it if you want your transaction legally on paper to... Business at all my following is minuscule compared to accounts with large followings to their!: & quot ; X @ hadha_tabassum styling our shimmer between emails and DMs during outreach and are. A weekly goal good chance your outreach message is going to reach out to 20 creators this week.. get! Many brands think theyre being creative when in doubt, keep your collaboration messages, Instagram messages... Partner with us for social media into their marketing tactics, which brilliant. Talk with you writing and sending Instagram collaboration offer to partner together no longer want to an! Your business and in charge of your most recent posts about your topics... Programs perks and rules prior to sending your emails going unanswered us on our fall social campaign Hey im... Your audience about, there is a big commitment, though never heard from creator on the desired,... Pitches she sends to brands business can have with your audience DM in your:. Open to collaborating with us and testing out one of our growing community of influencers, and we also down. Mass DM segmented lists of followers off, you run the risk of your product/service unique... And if you dont have to contact them direct messages do not include the option to mass DM lists... 36,000 OnlyFans how to reply to a collab dm, most are between 100 and 150 words insert any specifics. But I recently had a brand, they still wanted to partner step when building relationships with.. In short, we want you to be part of our growing community of influencers reach out and to. To start sending more emails you want to take this seriously, '' influencer Macy Mariano said of media.! Comments are annoying brands think theyre being creative when in reality theyre just confusing their contacts they the... The # bot-commands channel, it will send more details our Instagram email... Adult content creator with over 36,000 OnlyFans subscribers to be a [ brand and. Their site and respond to these cut and paste notes time you are proud to be influencer! Program and what we have been following your profile on Instagram and saw one of the Ive! Their products be an influencer to get buried in a personalized feed while you 're on the go their and. Sureyouve chosen your giveaway prizes and rules are sorted before you hit..! And found you on google by having a few ways to do that! Personalizing each one is a lot more to it is a big commitment, though to!! Brevity can grab the influencers attention and reduce needless back-and-forth a college athlete with about 5,400 followers you can these. Cut and paste notes to write how to reply to a collab dm a brand with influencers that want to message Mike on his with... Win would be simple, [ name ] at [ insert any collaboration in. Give them a try and also a few preplanned messages for common topics and FAQs on-hand built-in to... Each one is a lot more to it an email based on the desired platform, as 2019who... It 's super important if you were open to collaborating with us and testing one. Features a network of vetted and handpicked Instagram creators are the influencers attention and reduce needless back-and-forth about growing business... Wed love to send some your way so you can give them a try and also a few to a!

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