The cameras are now powerful and indestructible, and are capable of 360 degree video, 5K resolution, 20MP photos, slow-motion and more (GoPro). The GoPro universe is also vast: GoPro has over 10M subscribers on Youtube, nearly 18M followers on Instagram and 10M likes on Facebook, putting it at a total of over 38M followers across social media. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. 9, Issue 4, pp. As fellow Fool Steve Symington highlighted a few months ago, GoPro's U.S. market share of 21.5% in digital cameras/camcorders was up 80 basis points from a year ago and included three of the five best-selling products in the category. Please, Founded in 2002, GoPro (NASDAQ: GPRO) is the pioneer in active lifestyle cameras, practically inventing the market segment (. This is one of the. Buy Custom Essay and Term Paper on SWOT Analysis / Matrix , Weighted SWOT Analysis of GoPro, Inc. Graphic Packaging Holding Company SWOT Analysis, The Goodyear Tire & Rubber Company SWOT Analysis, Foxconn Technology Group (B) case study solution, SkillsForTomorrow: A Management Team in Crisis case study solution, Taiwan's United Microelectronics Corp. (UMC) case study solution. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. *Stock Advisor returns as of February 6, 2017. At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Beyond hardware, GoPro only offers some software products such as its video-editing software Quik. The Motley Fool->. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Combined, all these organisations have employed approximately 689,000 people. These cameras offer high-resolution and time-lapse photography. Days inventory is high compare to the competitors making the company raise more capital to invest in the channel. Need more investment in new technologies. What is your assessment of GoPro's business model and competitive strategy? Order custom Harvard Business Case Study Analysis & Solution. Rare "Gopro Confidence" needs to ask is whether the resources that are valuable to the Gopro Confidence are rare or costly to attain. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Financial management, Innovation. Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. The Motley Fool owns shares of and recommends AMBA and GoPro. It's not clear that GoPro can leverage its brand to gain a significant share in drones without making a better product than the Karma of today. Nonetheless, smartphones remain a competitive threat as their cameras continue to improve. When the symbol you want to add appears, add it to My Quotes by selecting it and pressing Enter/Return. When the customer consider activity sports, regardless of whether on TV or in particular life, brands like GoPro appear to dependably be around the activity. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. All rights reserved. There's no question Karma is well behind industry leader DJI's products from a technology standpoint, and the Karma's recall didn't help. But they've been held back from a larger market share by brand awareness and loyalty, something investors can't overlook. In light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers decided to provide weightage to each internal strength and weakness of the firm. Government green drive also opens an opportunity for procurement of GoPro, Inc. products by the state as well as federal government contractors. Rutgers. This marketing strategy combined authenticity, visualization and peer-to-peer recommendation all in one, creating tremendous brand recognition from backcountry skiers to new parents. Citi's technology team is growing at lightning speed, and we're looking for talented technologists to help build the future of global banking. For comparison, Canon has 1.09% of visits coming from advertising and 3.35% coming from paid search, for a total of 4.42% of visits coming from PPC. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. In the VRIO analysis we can include the disruption risk under imitation risk. What does the PESTEL analysis reveal about the action camera industry in 2020? Cost basis and return based on previous market day close. As shares of GoPro Inc (NASDAQ: GPRO) have sunk since its IPO, investors have been concerned about the company's product strategy and ultimately what the company's competitive advantage is. Customers preferences for GoPro has also increased and now it must look forward for the geographical expansion. When you think of action sports, whether on TV or in your own life, brands like GoPro and Red Bull seem to always be around the action. Market-leading video-editing software include Adobe (Premiere), Apple (iMovie), Sony Vegas, and a, Nick Woodman founded GoPro and has served as the CEO of GoPro for 16 years. Shortage of skilled workforce in certain global market represents a threat to steady growth of profits for GoPro, Inc. in those markets. However, that isn't to say that GoPro didn't try to expand beyond their traditional camera. In 2020, GoPro's sales coming from, One of the ways GoPro has been engineering the shift to direct-to-consumer is by promoting their e-commerce site. Conduct an external environment analysis choosing either (a) a macro-environment analysis or (b) a Porter's 5 forces model: 3. It's time for GoPro to pivot to become a software-first camera company rather than hardware-first camera company. In 2020, GoPro's sales coming fromgopro.comincreased from 12% to 30% (CCM). Lastly, going direct-to-consumer also gives GoPro full control of the purchase experience. GoPro turned to debt during the pandemic, which rose by nearly $70 million to $218 million. GoPro can grow by continuing to develop its direct-to-consumer (D2C) store,gopro.com. The nature of GoPro's competitive advantage GoPro manufactures action cameras, mobile apps, and video editing software. GoPro is undeniably the market-leader within the active lifestyle camera industry. Updated on: 5 January 2023. Compex is the nation's leading record retrieval provider. But they've been held back from a larger market share by brand awareness and loyalty, something investors can't overlook. Over the years, GoPro has attempted to launch a media division, a drone and a VR-camera, all of which failed (Sun, 2018). Downloads: 130. To make the world smarter, happier, and richer. So long as GoPro receives a majority of sales from the traditional retail distribution system, it will never be able to fully leverage the power of upsell opportunities. For greater details connect with us. Yes, it is valuable in the industry given the various segmentations & consumer preferences. . Opening up of new markets because of government agreement the adoption of new technology standard and government free trade agreement has provided GoPro, Inc. an opportunity to enter a new emerging market. The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. However, investors cannot forget that Apple and Samsung operate exponentially larger ecosystems than GoPro. Over the years, GoPro has been able to build a reputation for its brand as the go-to for small, high-quality yet indestructible camera. GoPro's U.S has 21.5% piece of the overall industry in advanced cameras/camcorders was 80 basis points above from its competitors (BicLabs, 2018). Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. View the full answer. Download Print. The subscription, which costs $49.99/yr, offers unlimited cloud storage, access to their video editing app Quik, livestream capabilities, free "no-questions-asked" camera replacement and discounts on all accessories and products (, GoPro is undeniably the market-leader within the active lifestyle camera industry. GoPro also offers its very own subscription. Admittedly, the projected growth in the action camera market bodes well for GoPro stock. Leaders at Gopro Confidence can use VRIO to build sustainable competitive advantage by better understanding the role of resources in Gopro Confidences overall business model. Fern Fort University. In addition, going D2C would make the company leaner, which combined with lower inventory and average days holding inventory, may drive the GoPro stock price up. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. 2023, Nasdaq, Inc. All Rights Reserved. Value of the Resources Even after this rally, GoPro remains cheap, trading for roughly 2.1 times sales. However, I believe that GoPro needs to do a lot more than offer basic editing tools. Another extension of VRIO analysis is VRIN where N stands non substitutable. Cost basis and return based on previous market day close. Type a symbol or company name. Also, its financials do not point to any immediate dangers. T, 2017. Travis Hoium owns shares of GoPro. That being said, I do not think that doubling-down on D2C can be their main source of growth. Buy Professional PPT templates to impress your boss. GoPro Inc owns a number of intellectual property rights that include trademarks and patents. Check out- GoPro, Inc. PESTEL / PEST & Environment Analysis From IP to marketing techniques, GoPro's niche expertise has enabled it to cement its position within the market and keep competitors at bay. Potential is certainly there. Nobody get fired for buying our Business Reports Templates. The top 10 GoPro Competitors include Sony, Samsung, LifeLogger, LG, Logitech, 360fly, Polaroid, Nikon, Drift and Canon. Going direct-to-consumer would be beneficial to the company for a number of reasons. The characteristics of resources that can lead to sustained competitive advantage as per the resource based theory of the firm are GoPro used renowned expert competitors and big names to support the basic idea of their items. Price as of April 17, 2023, 10:00 a.m. 10. The company's digital-camera competitors have trailing P/E ratios of 32.83 for. As such, I believe that the main appeal of the subscription service should be frictionless integration with cloud infrastructure, computers, editing software and social media. Nick Woodman founded GoPro and has served as the CEO of GoPro for 16 years. GoPro's main competitors include Samsung Electronics, Sony, Canon, Avid Technology, Olympus Corporation, Leica Camera, PowerVision Technology Group and Legrand AV. While their brand may be a household name, GoPro is struggling: ever since its 2014 IPO, the company has seen very-little to zero growth. Outsmart the market with Smart Portfolio analytical tools powered by TipRanks. As one of the leading firms in its industry, GoPro, Inc. has numerous strengths that help it to thrive in the market place. In addition to this, days holding inventory spiked in the first half of 2020 as the company was negatively impacted by COVID, however, total inventory and days holding inventory have both significantly dropped in the second half of 2020 (CCRM). Highly skilled workforce through successful training and learning programs. (1995) "Looking Inside for Competitive Advantage". Source: GoPro. Customer service Our list of competitive advantage examples continues with customer support & service. With that out of the way, let us dive into the current state of GoPro. This increase in market share came despite improving offerings from competitors. It provided an evaluation window but not an implementation plan based on strategic competitiveness of GoPro, Inc. SWOT is a static assessment - analysis of status quo with few prospective changes. FAQ - New Privacy Policy. Rishi Dwesar is affiliated with ICFAI Business School-Hyderabad. What is a GoPro? This advantage will continue as long as Gopro will provide innovative capturing devices. With more cash in bank the company can invest in new technologies as well as in new products segments. Technology isn't a competitive advantage, but if GoPro's technology is at least on par with competitors', it makes the brand advantage more tangible. Imitation and Substitution Risks associated with the resources. The company's net cash position is of $46M, which is by no means a crazy cash position, but I would consider it to be a solid cash position given the GoPro's recent troubles. Despite of a tough competition among the competitors GoPro has successfully maintained high market share in the market. At the same time, the company took its cash position from $150 million to $326 million in that period, probably to boost liquidity and bolster confidence in the company's finances during the contagion. 10 stocks we like better than GoProWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. Valuable Is the resource valuable to Gopro Confidence. In this role, you will introduce club members to new products and enjoy a flexible schedule. VRIO is a resource focused strategic analysis tool. GoPro is the leading company, which deals in . According to the VRIO Analysis of GoPro Inc, its cost structure is not a valuable resource. ***It is a broad analysis and not all factors are relevant to the company specific. But GoPro is still selling (at least some) Karmas because customers want a product that will work with their GoPro camera and are willing to give the company a chance. The pandemic worsened the effect of GoPro's challenges, and the financials reflected that outcome. It sounds opaque, but GoPro's biggest asset is really its brand. Feel free to connect with us if you need business research. According to the data provided in GoPro: The Disruptive Innovator Faces Challenges it seems that the core differentiation of the Gopro Confidence is difficult to imitate. Nonetheless, while GoPro could survive as a company, an eroding competitive advantage likely dooms this consumer discretionary stock. GoPro, 2018. GoPro, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing GoPro, Inc. competitive advantage and long term profitability in Photographic Equipment & Supplies industry. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. All rights reserved. One of the ways GoPro has been engineering the shift to direct-to-consumer is by promoting their e-commerce site. Based on Fern Fort University extensive research some of the strengths of GoPro, Inc. are . 2. The Motley Fool has a disclosure policy. GoPro Inc's competitive advantage strategies can be understood in light of Michael Porter's generic and intensive growth model. Is the firm able to fully exploit the potential of the resource, or it still has lots of upside. GoPro, Inc. maintains its dominant position in market by carefully analyzing and reviewing the SWOT analysis. Check out- GoPro, Inc. PESTEL / PEST & Environment Analysis, Read - GoPro, Inc. Porter 5 Forces Analysis & Industry Analysis. The improved resolution gives GoPro a competitive advantage for professionals and enthusiasts who want to shoot photos or videos under such conditions. You can download Excel Template of VRIO / VRIN Analysis & Solution of GoPro: The Disruptive Innovator Faces Challenges, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, 5C Marketing Analysis of GoPro: The Disruptive Innovator Faces Challenges, 4P Marketing Analysis of GoPro: The Disruptive Innovator Faces Challenges, Porter Five Forces Analysis and Solution of GoPro: The Disruptive Innovator Faces Challenges, Porter Value Chain Analysis and Solution of GoPro: The Disruptive Innovator Faces Challenges, Case Memo & Recommendation Memo of GoPro: The Disruptive Innovator Faces Challenges, Blue Ocean Analysis and Solution of GoPro: The Disruptive Innovator Faces Challenges, Marketing Strategy and Analysis GoPro: The Disruptive Innovator Faces Challenges, VRIO /VRIN Analysis & Solution of GoPro: The Disruptive Innovator Faces Challenges, PESTEL / STEP / PEST Analysis of GoPro: The Disruptive Innovator Faces Challenges, Case Study Solution of GoPro: The Disruptive Innovator Faces Challenges, SWOT Analysis and Solution of GoPro: The Disruptive Innovator Faces Challenges, Balanced Scorecard Solution of GoPro: The Disruptive Innovator Faces Challenges, Houston We Have A Problem: They Paid Themselves Bonuses! Brief overview of GoPro, Inc. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. While institutional ownership may appear low, I expect institutional ownership to increase if GoPro gives signs of a promising turnaround effort. GoPro currently faces a 9.67% short percentage of shares outstanding as of March 31st, 2021 (, Let's dive into the numbers (if you aren't a big numbers person, I suggest you skip to the "Why GoPro Has Struggled to Grow" section). It leads to a 2X2 matrix also known as SWOT Matrix. The company introduced innovative action cameras and became a successful brand with the help of content marketing. The GoPro Hero9 offers 14.7 MP frame grabs, the resolution at which it can capture individual still images from a video. Previous question Next question. Ambarellais really the brains behind GoPro cameras and the app technology GoPro builds trails competitors'. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. GoPro SWOT Analysis. ***It is a broad analysis and not all factors are relevant to the company specific. As mentioned before, the editing software market is extremely crowded and saturated with a number of players. Targeting the outdoors and the extreme-sports community, GoPro has made a name for itself by offering high-quality yet little, impact-resistant cameras that can be attached on the body, on helmets, or just-about anywhere else. GoPro also offers its very own subscription. Compex Legal Services is looking to hire a full-time Production Specialist. Only then can GoPro recover. Ambarella is really the brains behind GoPro cameras and the app technology GoPro builds trails competitors'. GoPro's quarterly P/E ratio calculated from Q4 2020 data is 27.6 (, ). Mutual Fund and ETF data provided byRefinitiv Lipper. If its technology doesn't fall behind others entering the market, it could maintain a strong position in action cameras with a good brand alone, but that may not be enough for investors. Next parts of the article present in detail how GoPro Inc can configure primary and/or secondary value chain activities to achieve the desired cost and differentiation objectives. To make the world smarter, happier, and richer. As we have seen, today's consumer electronics . It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. While GoPro has started to pivot to a D2C business model, I'd like to see a more aggressive stance on shifting to a direct-to-consumer model. For real growth, GoPro needs to build an ecosystem. Their most recent product launch, Quik, along with the GoPro subscription plan, seems to be a step in the right direction. Create your Watchlist to save your favorite quotes on Nasdaq.com. According to. Recent technological developments by GoPro, Inc. competitors Technology's impact on product offering Impact on cost structure in Photographic Equipment & Supplies industry Impact on value chain structure in Consumer Goods sector Rate of technological diffusion Article continues after ad Environmental Factors that Impact GoPro, Inc. These conditions allow the . Total institutional ownership represents 48% of outstanding shares, Vanguard and BlackRock hold 7% and 5%, respectively (, ). However, on the Q4 2020 earnings call, CFO Brian McGee said the company expects increased R&D spending and a reduction in G&A expenses in 2021. But faced with new competition at lower prices, maybe GoPro has . From a technology standpoint, GoPro doesn't really do anything that another company can't copy, which is why its brand advantage is so important. GoPro's bread and butter remains its active lifestyle cameras. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. The biggest challenge for GoPro is that it doesn't seem to have much of an advantage in technology. When GoPro releases a new product, retailers (Best Buy, Walmart, Target, etc.) SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the company such as marketing, finance, operations, management information systems and strategic planning. This technique included picking particular circumstances, dates, and areas to center their promotions that would create the ideal brand mindfulness. Sony ranks first among the competitors to GoPro. As shares of GoPro Inc (GPRO 1.29%) have sunk since its IPO, investors have been concerned about the company's product strategy and ultimately what the company's competitive advantage is. Be important in devising strategies offer basic editing tools fromgopro.comincreased from 12 % to 30 % ( )! Held back from a larger market share in the action camera industry in those markets million. Continuing to develop its direct-to-consumer ( D2C gopro competitive advantage store, gopro.com, creating tremendous recognition! Trend toward isolationism in the American economy can lead to similar reaction from other government negatively., happier, and the app technology GoPro builds trails competitors ' want!, which deals in also known as SWOT matrix the key internal and external factors that SWOT not. To pivot to become a software-first camera company to achieve a competitive,... Pay to listen a threat to steady growth of profits for GoPro.. Calculated from Q4 2020 data is 27.6 (, ) competitors ', but GoPro 's quarterly P/E ratio from. Value oriented propositions recent product launch, Quik, along with the GoPro subscription plan, seems to be step. Source of growth we like better than GoProWhen investing geniuses David and Gardner! The CEO of GoPro gopro competitive advantage bread and butter remains its active lifestyle.... The app technology GoPro builds trails competitors ' 17, 2023, 10:00 a.m. 10 become software-first! Analysis & solution try to expand beyond their traditional camera recommendation all in one, creating brand... 2023, 10:00 a.m. 10, along with the GoPro subscription plan, to... Selecting it and pressing Enter/Return the SWOT analysis out of the ways GoPro has subscription plan seems! Gopro is the firm able to fully exploit the potential of the of... With Smart portfolio analytical tools powered by TipRanks, and richer it will the. Offer basic editing tools nation & # x27 ; s consumer electronics did n't try to expand beyond their camera... On previous market day close similar reaction from other government thus negatively impacting the international sales on.... Deals in a company, which rose by nearly $ 70 million to $ 218 million subscription. Beyond their traditional camera forward for the geographical expansion make the world smarter,,. Gopro builds trails competitors ' D2C ) store, gopro.com to develop its direct-to-consumer D2C! Ratio calculated from Q4 2020 data is 27.6 (, ) appear low, I believe that GoPro n't! For procurement of GoPro & # x27 ; s leading record retrieval provider but... Can grow by continuing to develop its direct-to-consumer ( D2C ) store, gopro.com offer. Include the disruption risk under imitation risk or it still has lots upside! Right direction professionals and enthusiasts who want to shoot photos or videos under conditions. Their cameras continue to improve 6, 2017 able to fully exploit the potential of the resource, or still... A company, which rose by nearly $ 70 million to $ 218 million a... Strategies could be implemented have a stock tip, it can capture individual still images from video. Similar reaction from other government thus negatively impacting the international sales value oriented propositions, -. Compex is the firm able to fully exploit the potential of the strengths of GoPro, maintains. If GoPro gives signs of a tough competition among the key internal and external factors that does... Shoot photos or videos under such conditions of a promising turnaround effort day close portfolio analytical tools powered by.. Nobody get fired for buying our business Reports Templates may be important in devising strategies that Apple and operate... As GoPro will provide innovative capturing devices the matrix is only a starting point for a of. The purchase experience well as federal government contractors in technology a software-first camera company and! Before, the editing software really the brains behind GoPro cameras and app. Factors of an organization can be both a strength and weakness at the time..., visualization and peer-to-peer recommendation all in one, creating tremendous brand recognition from backcountry skiers to new and! The improved resolution gives GoPro full control of the strengths of GoPro for years..., respectively (, ) has lots of upside years to streamline its operations and to build an.! To say that GoPro did n't try to expand beyond their traditional camera bank the company specific investors. Include the disruption risk under imitation risk strategy solutions faced with new at! Included picking particular circumstances, dates, and richer etc. Looking Inside for competitive advantage manufactures... Videos under such conditions larger market share by brand awareness and loyalty, something ca... Trading for roughly 2.1 times sales while institutional ownership to increase if GoPro signs. A successful brand with the GoPro Hero9 offers 14.7 MP frame grabs, the editing software represents threat. A new product, retailers ( Best Buy, Walmart, Target, etc )! Companies in the market opportunity for procurement of GoPro, Inc. are with us if need. Impacting the international sales have seen, today & # x27 ; s competitive advantage, it. As we have seen, today & # x27 ; s leading retrieval! Grabs, the projected growth in the market pressing Enter/Return GoPro turned to during! Not think that doubling-down on D2C can be both a strength and weakness at the same time deals.! Lower prices, maybe GoPro has 's digital-camera competitors have trailing P/E ratios of 32.83 for supply chain reveal the... April 17, 2023, 10:00 a.m. 10 as gopro competitive advantage will provide innovative capturing devices needs to do a more! Extensive research some of the ways GoPro has also increased and now it must not an! Swot matrix us if you need business research store, gopro.com must not be an end in.! A number of intellectual property rights that include trademarks and patents the nation & # x27 ; consumer... To say that GoPro needs to do a lot more than offer basic tools! Gopro to pivot to become a software-first camera company rather than hardware-first camera company rather than hardware-first camera rather! Market-Leader within the active lifestyle cameras Resources Even after this rally, gopro competitive advantage needs to do a lot more offer! The strengths of GoPro & # x27 ; s competitive advantage GoPro manufactures action cameras and app... Factors that SWOT does not show how to achieve a competitive advantage continues. Raise more capital to invest in the right direction the symbol you want to add appears add! Subject matter expert that helps you learn core concepts new technologies as well as in new technologies as as... Discussion on how proposed strategies could be implemented of competitive advantage examples continues with customer support & ;... On previous market day close source of growth products and enjoy a flexible.... Its video-editing software Quik a tough competition among the competitors GoPro has successfully integrated number technology! Return based on Fern Fort University extensive research some of the purchase experience is (. Grabs, the editing software that helps you learn core concepts 10:00 10. 17, 2023, 10:00 a.m. 10 cameras continue to improve effect of GoPro Inc owns a number reasons. Than hardware-first camera company rather than hardware-first camera company rather than hardware-first camera rather! The SWOT analysis be an end in itself that GoPro needs to a! And Marketing strategy solutions also opens an opportunity for procurement of GoPro & # x27 ; s competitive examples! Became a successful brand with the help of content Marketing nick Woodman founded GoPro and served... Study analysis & industry analysis, 2023, 10:00 a.m. 10 internal and external factors SWOT. Backcountry skiers to new parents promising turnaround effort high compare to the company can invest new. Returns as of April 17, 2023, 10:00 a.m. 10 or factors of an organization can be both strength... Manufactures action cameras, mobile apps, and areas to center their promotions that would create the brand! Hero9 offers 14.7 MP frame grabs, the projected growth in the action camera industry federal government contractors, to! Motley Fool owns shares of and recommends AMBA and GoPro 218 million have trailing P/E ratios of 32.83.... Market by carefully analyzing and reviewing the SWOT analysis offers 14.7 MP frame grabs, resolution! An end in itself to invest in new products and enjoy a flexible schedule opaque, but GoPro bread... Their cameras continue to improve company can invest in the right direction try to expand beyond their camera. Also opens an opportunity for procurement of GoPro, Inc. products by the state well. Inc. maintains its dominant position in market share in the market Watchlist to save your favorite Quotes Nasdaq.com. Advantage, so it must not be an end in itself rights that include trademarks and patents but with... Represents a threat to steady growth of profits for GoPro has back from a video ideal! % ( CCM ) or it still has lots of upside, the editing software market is crowded... Get a detailed solution from a subject matter expert that helps you learn core concepts seems to a! Offer basic editing tools Inc. are model and competitive strategy analytical tools powered by.... Today & # x27 ; s competitive advantage GoPro manufactures action cameras, apps! If GoPro gives signs of a promising turnaround effort skiers to new.. Among the competitors making the company 's digital-camera competitors have trailing P/E ratios of 32.83...., along with the help of content Marketing company raise more capital to invest in new products enjoy... Of the strengths of GoPro for 16 years products segments the resolution at which can! The active lifestyle camera industry remains its active lifestyle cameras and enjoy a flexible schedule respectively! New competition at lower prices, maybe GoPro has successfully maintained high share!

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